Coaching Pathways: What It Takes To Become A Successful Coach


This article was originally published SEPTEMBER 2015, in the WorldWide Coaching Magazine. By Lyn Christian MCC, CFCC, CCMBIT COACH

What does it take to become a successful coach? There are a handful of practices that I’ve fine-tuned over the past decade and, in my opinion, these have made my coaching company successful as well as profitable.

  • First and foremost, delivering a consistent service that meets a market need with a reliable amount of quality and commitment. This service aligns many of my strengths and much of my passion within a specific niche.
  • Over time I’ve crafted my own systems for: intake, invoicing, receivables, accounting, tracking clients and marketing.
  • I have invested in experts who support me in terms of the following specialties: tax, legal, insurance, customer service, branding, editing, social media, web development, writing and specialty projects.
  • I continue to learn new skills, periodically acquire new areas of certification and I mentor other coaches on the basics of the ICF core competencies to keep sharp.
  • I have a practice of gathering feedback, both positive and the sort that requires recalibrations on my part. I find the “negative” feedback even more valuable at times than the positive. I’ve even made sure that ROI (return on investment) studies are associated with my practice.

One might say that these are the practices that any successful small business should utilize. I would not refute that comment.

However, the true test of success comes from client experiences. Therefore, I went ahead and interviewed some current and past clients to see what they would say when asked:

What do you believe makes Lyn a successful coach?

If you’d like to read their take on what makes a successful coach, go to the related blog (found here) and have a look.

So, here’s my challenge to you: do what I’ve done—craft a list (as seen above) and run a survey with clients (as seen on my blog here). Afterward, post your work on the World Wide Coaching e-zine Facebook page (here) and let’s compare notes.