Coaching is the Best Method to Develop People
That’s right, coaching ranks first in terms of growing talent – your talent or the talent of your employees. Mentoring comes in second and training is third. A recent HBR Blog noted that Google’s people analytics team examined data from thousands of employee surveys and from performance reviews. They were seeking to learn which behavior characterized the most effective managers and guess what topped the list? Coaching did of course, and it ranked higher than “assisting with career development.” Similarly, Gallup has yielded parallel results. Gallup reports that to build high performance employees, they need someone at work who cares about them as a person. And when this person talks to them about career progress, encourages their development and provides them learning/growth opportunities, the benefits begin to pile up. Benefits which include higher sales growth, better productivity, better customer loyalty and lower turnover when compared to employees where coaching and such developmental elements are scarce.
But why does coaching succeed over mentoring and training? Volumes of books have been written in answer to this question. Let me share a few of those I consider most vital to your business success: “Self-esteem is the lifeblood of performance at work” – Sir John Whitmore, Coaching for Performance; Growing People and Performance and Purpose
Most of your bright staff members have reached the “self-esteem” level on Maslow’s Hierarchy. They have their basic needs met and desire praise, recognition and opportunities that are custom tailored to taking them to the next level. When we hire or engage coaches who are psychologically evolved and skilled, they can build great amounts of trust, openness and respect with each key individual. Within these relationships a coach tends to offer authentic praise. Coaches have a unique capacity therefore to challenge their clients in ways that regular management might not. Due to the nature of coaching, coaches have the ability to insist that their coachees become more self-sufficient and increase their personal/professional efficacy. When we push ourselves to do hard things, our confidence grows.
“Follow-through, focus management and meeting set agendas increase within coaching relationships.”
– Richard Boyatzis, Distinguished University Professior,
Author of over 150 articles and Co-Author of several
books including Primal Leadership.
Most corporate or government training encounters have an 11% impact on improving such competencies as Emotional Intelligence and Social Intelligence. Within 6 to 18 months of a training event, even that impact drops off. With encounters such as coaching, we are able to see 65% – 75% improvement with 50% stable improvement five to seven years out.
The coaching partnership can not only inspires individuals, it also provides a strong element of accountability. When individuals have a chance to connect one-on-one with a coach or within a group setting, they generally do maximize their potential faster and with more ease than they would on their own. Sustained changed only happens for 5 to 6% of people organically when left to their own devices. (Resource: mBraining interviews Richard Boyatzi: http://bit.ly/1Slrn1B)
The rest of us benefit greatly by finding attunement, support and feedback within the bonds of a coaching partnership.
In addition coaching is the sort of facilitative process which draws out answers and stays by your side to you hold you responsible to:
- Taking new action
- Continue along a consistent path of growth or change
- Learn what is working for you
- Discover what is not working for you
Coaching with a competent and skilled professional often leads to a strong ROI (return on investment). At SoulSalt Inc. we have declared Coaching as one of the most evolved forms of adult learning which generates learning and clarity for forward action with a commitment of measurable outcomes. The vast majority of companies surveyed (86%) by the ICF say they at least made their investment back. In our case at SoulSalt we have testimonials as well as ROI studies showing the following, measureable results:
Add Angie Kat’s – Increased my business by 10%
Add Linda Loosli – doubled my business
Add Rich Tafels ROI
Add Paul Mitchell’s roi and then add Metrix Globa
More information on benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.
Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers.