Marketing Your Coaching Methodologies

Marketing Coaching 2
This article was originally published September 2018, in the WorldWide Coaching Magazine.
By Lyn Christian MCC, CFCC, CCMBIT COACH

 

I’m going to abandon the theme of this edition. Let’s break away into a topic that supports coaches to make money with the methodologies we certify in, and those we apply within our practice.

First, I’d like to address how a coach might better understand the structure and organization of their practice. It’s hard to make coaching work for you as a career if you don’t know how to craft it into a business.

This Business Model map is a global standard used by millions. I like to use this canvas to describe, design, challenge and pivot my business model as needed. It is intended to be used in conjunction with the Value Proposition Canvas and other strategic tools and processes. These links can get you connected to both.

Business Model Canvas

Value Proposition Canvas

Our coaching methodologies can’t completely serve our audience if we don’t know how to market our work. If you don’t know about StoryBrand, let me introduce you to this wonderful tool. It is a means to get one’s message on track no matter what sort of marketing strategy you use. I highly recommend you check out the website for the free brandscript and the book:

Building a StoryBrand: Clarify Your Message so Customers Will Listen

There are numerous ways to go about building buzz. However, there are a few critical things to do when it comes to curating and sharing your message so you can actually build customer evangelists.

Marketing CoachingHere are my top picks in terms of knowing how to do just that:

Contagious: Why Things Catch On

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce

Citizen Marketers: When People Are the Message

It is one thing to know how to coach. It is another to know how to market your coaching. If you have questions about what I’m sharing in this article, please feel free to connect at lyn@soulsalt.com.