What Is Your Why?

What is your why
Little Calamity Photography | @littlecalamityphotography

What Is Your Why? 
If you’ve taken a stand for something or driven yourself to exhaustion aiming for a dream, you have a why.
If you’ve set a boundary and enforced it, or opened your heart to someone or something that surprised you, you may have yet another why.

What motivates you to do what you’re doing right now?
Seriously, pick one endeavor you’re focused on.
Stop and ask yourself, what’s driving me? What am I going for?
It doesn’t matter if you’re a corporate executive, an entrepreneur, a manger, team lead or the head of your household.

It doesn’t matter if you’re healing from trauma, wanting to overcome a disabling circumstance or seeking to make a difference in this crazy world, discovering and leveraging your why is a distinguishing factor. It sets you apart from the chaos and supports you to meet your aspirations face-to-face.

Say “No” To The Nice-To-Do  |  While Saying “Yes” To The Must-Do

This knowledge helps you find your way through decisions. It helps set vision, helps you say “no” to the nice-to-do while saying “yes” to the must-do. It offers resilience and peace-of-mind. With it you can stand your ground and know you are on the right path no matter what others might say or think.

Further more, knowing one’s motivation (your why) provides context. Such context acts like the sturdy base of a three-legged tripod, giving you a platform upon which to function. When we know our why, it can collectively support a sense of self and “righted” action. Just attach it to your desire for doing things on your own terms (a.k.a. autonomy) and doing things with a self-determined amount of excellence or enoughness (a.k.a. mastery) and viola, you find magic—the sort of magic that is strong, true and uniquely yours.*

How would it feel to stand out among your peers? How would it feel to be true to yourself? Do you want to set yourself apart from the norm and make an impact, do something that influences significant change? Would you like to feel inspired and be inspiring? One “yes” to any of these questions suggests it is time to understand your why, it’s time to let it lead your actions.

How do you find your why? I suggest you begin by examining what WHY expert, Simon Sinek, serving up in his eloquent and honest Start With Why journey.

Another course of action is to invest an hour and a few dollars into a customized Ask Yourself Why discussion With Branding Czar, Jaymes Lombardi (read his Bio here). Here’s what some of our clients had to say after working for an hour with Jaymes:

“This conversation helped me turn a well-intentioned (but cluttered) list of values into a clear strategy and a clear message.”
“After talking with Jaymes, I’m even more certain about the career move I’m making. My ‘why’ is all about creativity and my session with Jaymes helped me understand what my heart, not my head, is allowing me to trust and hold onto.”
“I now have more clarity and a greater understanding of my passion. I believe in my work with a depth that is helping me share my message and what I do to a greater audience.”
“My time with Jaymes has helped my numbers. I have set and broken my sales goal every single month since he and I spoke.”



Interested in learning more about working with Jaymes? Click here:

Footnote: *If this idea appeals to you, find out more about: Drive, The Surprising Truth About What Motivates Us, Daniel Pink’s provocative and fascinating book -or- youtube.